From bike and trains to video games, it was the biggest toy store there was! (See what I did there?) It was more than a store…it was a warehouse of fun. They were just ingrained into the American family culture. My kids were young through the height of Toys R Us’ dominance of the 90s, right before internet sales started to take-off… and I got to see the power of the Giraffe first hand (Geoffrey Giraffe is the Toys R Us mascot)ĭuring that time every holiday, every birthday, every special kids event… started with Toys R Us. They were called a “category killer” as they dominated Toy Sales in the USA, knocking out smaller competitors and even the toy sections of larger retailers.Īt the height of Toys R Us sales and influence, toy manufacturers had no choice but to work hard to get their products into Toys R Us stores… or their product most certainly a failure. Well you obviously get the kids and toy connection with Toys R Us! Founded in 1948 they grew to have over 64,000 employees around the world! I visited Deptford NJ More games, more toys, Oh boy! Toys R Us with store sections open in most Macy’s Department Stores. And don’t forget to treat the taste buds at Candy Land, Cookie Party, Scoops”R”Us or WONKA.Toys R Us is back across America in 2022. Are the kids a bit older? Then take them to collect stones and watch experts crack rocks at Astro Kids let their inner fashionista flourish at clothing department LittleMissMatched or get them glammed up at the Fashion Angels counter, where they can put together their own jewellery. Candy, Ice Cream & Other Cool Stuffīaby on the way or in the stroller? Then make sure to stop by Babies”R”Us. It’s more about the experience than the actual toys, although you can of course buy those as well. I have only one thing to add: these departments are all you expect them to be and more. Toys”R”Us is a huge store and as such, the names of the departments speak for themselves: Action Figures & More, Barbie Dollhouse, Electronics & Music, Games, Imaginarium (quality toys with a high learning value), LEGO Shop, Plush Pets, ROBOTGALAXY (where you can build your own robot!), Video Games & Movies and Wheels. Indeed, this is not just ‘The World’s Greatest Toy Store’, it’s also very much a playground, for young and old. And in the rare case that there’s not, you can always just sit and wait for the rest in the iconic in-store 18-meter tall Ferris wheel stare in awe at the 6-meter tall animatronic, roaring T-Rex or walk through the real-life Barbie Dollhouse. Wondering what to do with kids in New York? Whether you prefer Barbie dolls, action figures, games or candy – in this 10,220 square meters playful paradise there is something for everybody. You can find them in Macy’s New York or the American Dream Mall in New Jersey. Toys “R” Us Times Square location has closed. In New York, however, the tables are turned and you yourself will feel like a kid again in ‘The World’s Greatest Toy Store’. You probably know Toys”R”Us as the place your children drag you to, while you hide your wallet. Actually, it’s anything but your average toy store. Toys”R”Us on Times Square New York is not your average toy store.
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